Stories from adage.com


  1. Honda Xbox

    adage.com via @BNCFirstLook  &bull Mar 20, 2009

    DETROIT (AdAge.com) -- American Honda Motor Co. is hoping to reach a broad audience to market its new Insight hybrid sedan -- so it has tapped Microsoft's Xbox Live. Full Story »

  2. Saab

    adage.com via @scotthumps  &bull Mar 19, 2009

    Saab, USA's 'Burn Notice' Lure Half-Million Users With Online Game - Advertising Age - Madison+Vine: Case Study Full Story »


  3. Game Advertising Goes Mainstream

    adage.com via @TweetStephanie  &bull Nov 30, -0001

    SAN FRANCISCO (AdAge.com) -- Games have long been fertile marketing ground for movie studios, soda companies and fast feeders -- youth-targeted brands counting on a cache of cool. So what are Alka-Seltzer and Knorr doing in the space? Full Story »

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